Teaming up with Michigan Technological University and Michigan Works!, Cloverland created three Tomorrow’s Talent videos showing a behind-the-scenes look at cooperative careers. Focusing on the hydro plant, engineering and line departments - each video highlights benefits and opportunities in the trades industry, while providing examples of cooperative careers.
The Tomorrow’s Talent project was a collaborative effort to combat canceled high school career fairs due to the COVID-19 pandemic. Transitioning to a virtual format allowed videos to be promoted to more students interested in a trades career across the Midwest. After watching the video, students had the opportunity to attend a live question and answer forum with a representative of the organization.
Cloverland’s communications team worked closely with hydro plant manager, Scott Ellis; lineman, Tyler Wollan; and system engineer, Simon Meilstrup to film the videos. The hydro plant video shows hydro repairmen, hydro specialists and hydro electricians on the job. The engineering video provides insight into the roles of electronic technicians at Cloverland. The linemen video gives perspective on what it’s like to work in the field each day. While each video focuses on a different department, all videos highlight the unique career opportunities at Cloverland Electric Cooperative.
Check out the Tomorrow’s Talent video series on Cloverland Electric Cooperative's YouTube page.